Community & Marketing

Screen Shot 2014-11-20 at 10.53.26 AM

Moving the Needle on Maternal Health: A Twitter Chat

Did you join us for the Twitter chat yesterday, Wednesday, November 19th? We were honored to participate along with USAID, Merck for Mothers, and Pyxera Global to discuss how pro-bono partnerships can help “move the needle” on maternal health in developing countries. If you missed it, we’ll soon be posting a wrap-up so you can Read more »

2014-09-16 10.43.07

The Birth of a New Maternity Center

On September 1, 2014 Jacaranda Health welcomed the newest addition to our family into the fold: our Kahawa West Maternity Hospital in Nairobi. We couldn’t be more excited and we hope you are too! This means we can continue to serve our mission to make pregnancy and childbirth safer for women and newborns in East Read more »

Kahawa_Baby

What Does it Cost to Save a Life?

Written by John Emami*, former IPIHD Fellow at Jacaranda Health This is reposted from the International Partnership for Innovative Healthcare Delivery’s (IPIHD) blog. Every day 800 women die from preventable childbirth-related illnesses. Most of these deaths occur in sub-Saharan Africa where four out of five unattended births take place. It was stats like this that got Read more »

KahawaWest_Reception

Sneak Peek: Jacaranda’s Newest Maternity Center

On September 1, 2014, the purple gate in front of our newest maternal health center opened wide for the women and families of Kahawa West, in Nairobi, Kenya. We will officially announce the opening of the center soon so stay tuned! But if you just can’t wait, we thought we’d offer you a “sneak peek” Read more »

3353617661_4e056461d8_b

Exclusive Interview: Who Are Our MSD* Fellows?

Headlines don’t lie. This is an exclusive interview. Jill Croucher and Leigh Anne Good are employees of Merck & Co., Inc.* [known as Merck in the United States and Canada and MSD everywhere else]. MSD is a pharmaceutical company which develops new medical treatments including vaccines and contraceptives; and thanks to particular programs within the company, with Read more »

1853

Who does Jacaranda’s marketing? Our customers do

At Jacaranda Health, we often say that we’re not great marketers, but our customers are. That may sound like false modesty, but it’s true that that many of our key marketing decisions are made by our target demographic: Eastern Nairobi’s mothers and expectant mothers. Customer feedback informs how we describe ourselves, the wording we use, Read more »

IMG_91281

Small budget, big splash: Four ways to make an impact with of word-of-mouth marketing

Marketing is a key component of building a sustainable business. If you can’t tap into or generate demand, you can’t reach a sufficient volume of customers to cover costs. But not all marketing plans are created equal; the right strategy will suit an organization’s budget and its target market. For Jacaranda, we have decided that Read more »