Maternal Health Findings

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Patient-centered design: Maternity care designed by women, for women

Imagine waiting for six hours for antenatal visit, only to be seen by a nurse who doesn’t have time to answer questions about your pregnancy, or doesn’t bother to treat you with respect. A recent Kenyan government survey indicated that bad patient experience is one of the major reasons that women in Kenya avoid giving Read more »

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A baseline for better maternal health

To improve the standard of maternal healthcare, we need to be able to measure the changes we aim to create. Jacaranda believes that measuring impact is critical to success. To integrate monitoring and evaluation (M&E) into their model, they have partnered with researchers from the Harvard School of Public Health to form an evaluation team. Read more »

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Who does Jacaranda’s marketing? Our customers do

At Jacaranda Health, we often say that we’re not great marketers, but our customers are. That may sound like false modesty, but it’s true that that many of our key marketing decisions are made by our target demographic: Eastern Nairobi’s mothers and expectant mothers. Customer feedback informs how we describe ourselves, the wording we use, Read more »

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Hiring nurses, “Survivor”-style

Jacaranda’s model for creating a chain of maternal-health clinics relies on staffing both our mobile clinics and our fixed maternities with skilled nurses and midwives. Our nurses will provide antenatal care, post-natal care, deliveries, and basic emergency obstetric care. For c-sections and emergencies requiring a theater, we will refer patients to partner organizations that are Read more »

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Observations on integrated care in Nairobi

We are cross-posting a piece written by Emily Puckart from the Maternal Health Task Force after a recent visit to Jacaranda’s clinic. You can find Emily’s original post on the MHTF blog here.  Jacaranda Health is combining business and clinical innovations to create mobile health clinics with a high standard maternity care for women located in the Read more »

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Small budget, big splash: Four ways to make an impact with of word-of-mouth marketing

Marketing is a key component of building a sustainable business. If you can’t tap into or generate demand, you can’t reach a sufficient volume of customers to cover costs. But not all marketing plans are created equal; the right strategy will suit an organization’s budget and its target market. For Jacaranda, we have decided that Read more »