When Nadiya* first discovered she was expecting, her joy was tinged with a familiar shadow of uncertainty that comes with first-time motherhood. The questions were endless and like so many, she turned to google and other women who had walked the journey before her for answers. Little did she know that her journey would be quite unique. At her first prenatal check-up at Kerugoya General Hospital the healthcare worker informed her she was Rhesus Negative – a condition that could present serious risks to her pregnancy. Anxious and unsure, she wondered how she would navigate the complexities of her new reality.
She expressed her worries about her condition, mentioning to the healthcare worker that some of her family members diagnosed with this condition had lost their children. Sensing her loud apprehension, the healthcare worker introduced her to PROMPTS, an AI-enabled SMS platform crafted to specifically support expectant and new mothers. Her healthcare worker informed her that the platform will remind her of her clinic appointments and answer her questions at any time – all in simple texts. Nadiya enrolled right then, intrigued and comforted by the idea of having a digital companion through the maze of pregnancy.
As the weeks passed, messages from PROMPTS became a steady source of support, guiding her through critical milestones and answering her questions when they pop up. The platform’s design put her needs first: each message specific to her stage of pregnancy and health concern. As her pregnancy journey progressed, she was reminded about upcoming prenatal appointments and tips on self care, both which empower her to take an active role in her health.
During her pregnancy, one of her concerns was diet. Surrounded by cultural beliefs, Nadiya always knew to avoid eggs during her pregnancy. Unsure whether this advice was sound, she messaged PROMPTS, which immediately confirmed that eggs were, in fact, safe and nutritious for her and her baby. With one simple message, the platform dispelled her worry, helping her make an informed choice with evidence-based guidance.
The benefits of PROMPTS didn’t end at birth. When Nadiya’s daughter arrived, life presented a new challenge with no manual for navigation. Amid sleepless nights, endless tasks, new fears and a new ‘mummy-brain’ Nadiya was often overwhelmed.
“PROMPTS gave me information on how to take care of myself and the baby. It continued to remind me about the immunization visits and family planning, something I wasn’t even aware of at the time.” she mentioned,
Nadiya was more than a passive recipient; she was an active participant in her health journey. After each clinic visit, she received a message prompting her to give feedback on her experience. This empowered her to share her voice, contributing to a cycle of improvement and accountability in her healthcare.
Digital healthcare done right is responsive, accessible and centered around people. In a world of rapid AI solutions, it is paramount that digital health exemplifies a patient-centered approach taking into consideration cultural nuances, clinical accuracy and finding the right balance.
*Mother’s name has been changed for privacy purpose
