After years of close collaboration, Jacaranda Health and the Ghana Health Service (GHS) have signed a national Memorandum of Understanding (MoU) to expand PROMPTS across the country, starting with the Greater Accra Region. This milestone reflects a shared commitment to improving maternal health outcomes through trusted, timely communication with mothers.

A journey from pilot to national partnership

Since 2022, Jacaranda Health has worked closely with GHS to test and adapt PROMPTS for the Ghanaian context. We conducted a feasibility study that showed how the platform could strengthen maternal health by connecting new and expectant mothers with reliable information and responsive support. Read more about the pilot and early learnings here.

The MoU green lights PROMPTS for expansion and  it demonstrates shared ownership and commitment:

1. Joint leadership: GHS and Jacaranda will collaborate to staff the PROMPTS helpdesk, where trained nurses and midwives handle urgent or complex questions that the automated system can’t resolve, making sure that mothers get the right support.
2. Sustainable access: SMS is the most inclusive but also one of the most costly parts of running PROMPTS. GHS will help  Jacaranda Health engage mobile network operators around reduced-cost or zero-rated SMS, improving the sustainability of PROMPTS.
3. National integration: Together, we are working to ensure PROMPTS is fully aligned with Ghana’s national systems, from facility-level operations to national health information systems

A surge in enrollment

The impact of this partnership is already visible in enrollment numbers. In the weeks following the MoU, PROMPTS registrations have grown nearly 300-fold, from fewer than 100 to over 3,000 mothers each month. This surge shows both the appetite among mothers for trusted health information and the power of national-level alignment to unlock scale. Engagement from mothers has also surged, with over 3,600 mothers engaging with us thus far in September. 

Number of consented mothers on PROMPTS in Ghana over time. 

Lessons for scale and next steps

This milestone reflects important lessons about how scale happens. Reaching a national MoU required significant engagement and trust-building between Jacaranda and GHS to ensure the platform meets the needs of mothers in Ghana. The effort has positioned PROMPTS to scale in a way that is both efficient and anchored in national systems.

The agreement also offers valuable lessons for future country expansion, showing that national ownership grows from early government engagement and demonstrated cost-effective impact on health priorities. By embedding the platform within national systems and ensuring access remains free for mothers, Jacaranda and GHS are building a model that can deliver lasting impact at scale.