Jacaranda Health is partnering with eHealth Africa to bring PROMPTS to Nigeria. The platform is a two-way AI-enabled maternal health messaging platform from Jacaranda Health that accompanies a mother during her gestation and post-partum journey with stage-specific verifiable responses to queries between her clinic visits. This expansion marks an important step in our mission to increase access to trusted maternal and newborn health information for mothers across Africa.
PROMPTS expansion to new countries is shaped by our intentional approach to contextualization which ensures mothers are served in the language and sociocultural nuance they are used to. Over the past year, our technology and product teams at Jacaranda Health have adapted messaging and responses for Hausa (one of the most widely spoken indigenous languages in the country), aligned health guidance provided with national clinical protocols, and incorporated guidance such as vaccination information relevant to Kano State, with help from the eHealth Africa team. Through the dedicated shortcode, 3131, mothers are able to receive the right health information at the right time.
This expansion builds on what we have learned from scaling PROMPTS in Kenya, where the platform has reached more than 3.8 million mothers, including over 700,000 in 2025. Our experience in Kenya has proven that digital tools can deliver timely health information at scale when they are locally adapted, integrated into public systems, and implemented in partnership with government and trusted local organisations.
Dr. Ufuoma Omo-Obi, our Nigerian Consultant, during the launch in Kano State, Nigeria.
In preparation for the expansion to Nigeria, we tapped the expertise of Dr. Ufuoma Omo-Obi as our Nigerian Representative and Strategic Technical Advisor. Throughout the expansion, he has played an important role in shaping our expansion strategy, building local relationships, and supporting engagement with government and implementation partners. His leadership has helped position Kano State as a strong place to launch, learn, and demonstrate impact.
Additionally, with deep experience in Nigeria’s public health system, strong government relationships, and broad operational reach across communities and facilities, eHealth Africa brings the implementation strength needed to support PROMPTS in the local context. Their team has extensive experience delivering data-driven health programs across the country and understands that success depends not only on deploying a digital solution but also on ensuring women are enrolled, reached, and able to use it effectively. In Nigeria, eHealth Africa is leading the local adaptation, stakeholder engagement, and operational rollout of PROMPTS, including enrollment through the REACH (Reach Everyone with Accessible Community Healthcare) program.
The Kano State Ministry of Health has welcomed PROMPTS as part of its broader effort to address maternal mortality in the state. The platform has been linked to the state’s Crush Maternal Mortality programme, reflecting alignment with government priorities and creating a strong foundation for integration within the public health system.
This launch in Kano State is the first step in building a platform that can serve many more mothers over time. The initial goal is to reach 25,000 mothers, while using this phase to learn from mothers, healthcare workers, and health system stakeholders in the country. Those lessons will help shape future scale and strengthen the service as it grows.
As PROMPTS expands in Nigeria, the key focus is on building a service that is trusted, usable, and grounded in the realities of the health system. Collaboratively with eHealth Africa and government partners, Jacaranda Health is working to ensure that more mothers have access to the right information at the right time.